What is YAvenir?
YAvenir is more than just a name—it represents a philosophy shaped by experience, global connections, and a commitment to driving success in the game industry.
Derived from 'Y,' the initial of our founder’s Chinese name, and 'Avenir,' the French word for future, YAvenir embodies a unique blend of Eastern and Western influences. This fusion reflects a global vision to connect businesses, bridge markets, and foster growth across the international gaming ecosystem.
100k+
10k+
Years of experience
Global connections
100+
Game Events involved
12
Sales Orders Delivered
Our Mission
At YAvenir, our mission is to empower businesses in the game industry to achieve growth and success by leveraging our global network, business development expertise, and cross-cultural understanding. We help companies and events bridge gaps, build meaningful connections, and unlock their full potential in an increasingly interconnected world.
Meet Yawen TAN
Yawen is a seasoned business development and marketing professional with over 12 years of experience in the global game industry. As the founder of YAvenir, she leverages her expertise in connecting businesses with opportunities, fostering strategic partnerships, and driving measurable growth.
Her extensive network spans publishers, developers, service providers, event organizers, associations, and government agencies, enabling her to create meaningful connections and deliver impactful results. Specializing in business development and marketing, Yawen helps game companies expand into new markets and forge strategic partnerships while optimizing event participation and planning.
With roots in China, education across three continents, and a career collaborating with companies worldwide, Yawen brings a unique cross-cultural perspective to her work. She founded YAvenir to empower businesses and events with the tools and connections needed to succeed in today’s interconnected world.
